Sports drink market in India Essay Example for Free

Sports drink market in India Essay With the changing trends in society and globalization Energy drinks market in India may show a rapid growth in coming years but for now it is at a nascent stage. Through various studies and research on Indian and British sports and energy drinks market we found out that Red Bull has the most share in this market. Through studies it has been found out that consuming energy drinks can have physical as well as psychological effects on the human body. Studies show that it can have positive effects like improvement in mental and congenital abilities and increased subjective awareness. Excess consumption can lead to various problems like insomnia, agitation, anxiety, irritability. Our objective through this assignment is to successfully launch a sports drink in the Indian market and market it using our knowledge gained from the market study and our own intellect. In this project are lay down different marketing strategies by how we can promote our product and stand against our competitors. SPORTS ENERGY DRINK MARKET IN INDIA MARKET FOR SPORTS DRINK IN INDIA TRENDS. According to the value calculated in 2012, sports and energy drink market in India grew by 17% whereas in 2011 it grew by 18%. The main reason to this decline was increasing awarness about the side effects of sports drinks. In june 2012 FSSAI (Food Safety and Standards Authority of India) announced that sports drinks will be renamed as â€Å"cafifeinated bevergaes†. Burn and Red Bull surpass the max. limit of caffein to be present in carbonated beverage hence they were put under the category of caffeinated beverages. COMPETITIVE LANDSCAPE. Red Bull is the leading seller having 72% off-trade share within energy and sports drinks in 2012. Second place goes to pepsico having an 11% off-trade value share. However Red Bull was not allowed to be sold in Tamil Nadu due to regulatory changes in sports and energy drinks in 2012. PROSPECTUS Sports drinks in India is still at a nascent stage but might become a part of the changing trends of society and urbanization. However, sales of these drinks could be negatively impacted by regulations and enforcement of statutory warnings. The Food Safety and Standards Authority of India (FSSAI) announcement that these products should be renamed as caffeinated beverages may lead to decline in sales of brands such as Red Bull and Burn. (Source : http://www. euromonitor. com/sports-and-energy-drinks-in-india/report) COCA-COLA TO LAUNCH A SPORTS DRINK IN INDIAN MARKET The world leaders of beverage drinks Coca-Cola are eager to launch their new product in the Indian Market. The America based company has come up with a sports drink named Godzilla which is to be launched in the market by end of November 2013. It is being manufactured by Hindustan Coca-Cola Pvt. Ltd. Which has it’s plant in Okhla Industrial Area, U. P. M. S. Dhoni, the Indian prodigy will be the brand ambassador for Godzilla and will be used in promotional Activities and advertisements. TARGET MARKET AND MARKETING STATERGY The research indicated that people in India do not prefer to have energy drink. Only 23% of the population prefers to consume the brand. The most important factors affection the buying decision were found to be health safety, price, lack of awareness and preference of other beverages. It was also found that 1. 66% of the energy market consists of male consumers. 2. 20-30 age group people was found to be growing rapidly and turning out to be potential buyers having an average income of 3-5 lacs. 3. The awareness about the energy drink among people is average 60-67% except age group 25-30 having an average income of more than 5 lacs (Awareness 80%). 4. People prefer to have energy occasionally (parties, social gathering etc) with soft drink or neat Sunadulterated. 5. People like to drink mostly in home or restaurants and 44% of the respondents feel that in the future energy drinks can compete with popular beverages like soft drinks, juices and other non-alcoholic beverages. (Source: http://www. technopak. com/Files/Energy_Drinks. pdf) MARKET OF ENERGY DRINKS IN U. K. RESEARCH METHADOLOGY LOCATION FREQUENCY PERCENT CUMILATIVE % RETAIL STORES 5 16% 94% GYMS 3 6% 66% CLUBS 3 10% 60% JOGGERS PARK 1 3% 69% RESTAURANTS 4 15% 91% SPORTS CLUB 3 9% 100% CAFE 2 7% 76% TOTAL 29 100%. The survey indicates that people prefer having sports drink in home and sports club Which leads to the possibility of the brand being promoted in the friend circle and family. This will be our target market. VALUE FOR MONEY (Indian Customers) VALUE FOR MONEY FREQUENCY PERCENT Yes 6 21% No 12 40% Can’t Say 11 39% TOTAL 29 100% The Indian customers are very price sensitive and look for value for money when they purchase a product. The high price of energy drinks is the main drawback in promoting and positioning this brand in India.

Glaciers in Oregon and The Fertile Crescent: Fields and Rivers Essay

Glaciers in Oregon Glaciers are a big part of life in Oregon. Glaciers supply drinking water, they irrigate crops and they help generate hydroelectric power. They are also a tourist attraction in areas that have more mountains. Glaciers are a natural resource that are so rare that people all over the world are trying to get these â€Å"frozen streams.† People want the power of glaciers because they can provide drinking water and people living in the city of La Paz, Bolivia rely on the melting of the glaciers. Glaciers irrigate crops and thousands of years ago people in Russia and Asia knew that dark colors promoted melting. This is how they watered their crops during dry periods. Even though this method has been proven very costly, India has created artificial glaciers to provide people with more water. Scientists have been damming glacial meltwater to help generate hydroelectric power. Glaciers supply drinking water to the community and are running low because they are continuing to melt. Glaciers have drastically changed over time because on average, â€Å"glaciers worldwide have been losing mass since at least the 1970s†. The melting of glaciers has been contributing to the rise in sea level because the glaciers have been shrinking faster in the last decade. Three of the major glaciers in the us have shown an overall drop in mass since the 1950s and 1960s and an accelerated rate of decline in recent years. An ice cap covered Mt. Hood during the Ice Age, from about 1.8 million years ago to about 10,000 years ago. These ice caps covered the Oregon Cascades, a series of mountains in Oregon, with glaciers going down on the east and west sides of the range. These glaciers melted into smaller glaciers as the weather proceeded to get warmer... ...ollapsed, but the Nile continued to grow and Great Britain took control of the Nile in the 19th century. Around 60 years ago the Africans gained control of the Nile. Rivers and fields affected the people who lived in the Fertile Crescent throughout the years because of the fertile soil and water. Many people lived in the Fertile Crescent and prospered from the fertile soil by growing an abundance of crops. Once it was abandoned, the Fertile Crescent became cracked soil and vacant land. Works Cited "Service Interruption." Do Glaciers Affect People? NSIDC, n.d. Web. 10 Dec. 2013. "Glaciers in Oregon | Oregon Encyclopedia - Oregon History and Culture." Glaciers in Oregon | Oregon Encyclopedia - Oregon History and Culture. Portland State University, 2008-2013. Web. 10 Dec. 2013. "Fertile Crescent." Ancient History Encyclopedia. N.p., 2009-2013. Web. 09 Dec. 2013.

The Patriot Film Analysis

The Patriot Film Analysis The Patriot is an American historical film starring Mel Gibson and directed by Roland Emmerich. It is set in South Carolina, one of the thirteen British colonies set in America. The film follows the story of a â€Å"Patriot† named Benjamin Martin. This character is a portrayal of American Revolution War hero Francis Marion. In the film Benjamin, is recognized as a war hero from the French and Indian War. However he has retired from a life of battle and is attempting to follow the virtues of pacifism, until his family becomes the target of war.After the death of Benjamin’s son and capture of another, he is thrown back into the life he thought he has left behind. The rest of the film portrays the drama and action that leads up to the climactic battle depiction of Battle of Cowpens and the victory of South Carolina in the Siege of Yorktown. Although the story of Benjamin is compelling and inspirational, it is based off of inaccurate historical ass umptions. The American Revolution portrayed in The Patriot was more about the war America wanted it be rather than what it was.The film glorifies American victories as well as American war heroes, while portraying â€Å"the redcoats† as sadistic, brutal, and abominable creatures. A perfect example of such bias is the film’s antagonist, Colonel William Tavington, who is a fictional representation of General Sir Banastre Tarleton. The film uses misconception and inaccuracy to portray the victory of America over the British, as a representation of a sanctified glory of angels over demons.The film starts with simple inaccuracies that can be excused, however these simple inaccuracies domino into great blunders that cannot be ignored: Some minor mistakes made by the film involve errors such as the materials used during the time period, do not actually belong to that time. For example in several action sequences of the film, weapons such as exploding projectiles or bombs are presented. Although canons were invented in this time period, none of the projectiles ever exploded (Canon link).Another flaw involves a major societal misunderstanding, when Benjamin goes to war, he sends his children to a slave colony for shelter, for which the slaves are honoured. In the Colonial Era, slave colonies, like the ones portrayed in the film, were secluded and protective from the â€Å"White colonists†. Therefore it was highly unlikely that a character such as Benjamin would send his children to a slave colony, let alone being treated kindly for doing so. One of the major inaccuracies is the slave and owner relationship portrayed by the film.For example during the colonists’ stand against the British Army the Continental Congress states an order. For any slave that serves â€Å"12 months† in the Colonial Army, will gain freedom and â€Å"5 schillings† per month served. When comparing this claim with other sources, it was discovered that no s uch claims were extended by the Continental Congress. Infact, The Patriot ignores slavery in total. Director Spike Lee was one of the many critics that were disappointed with the films inaccuracies. â€Å"For three hours The Patriot dodged around, skirted about or completely ignored slavery,† he wrote in a letter to The Hollywood Reporter. The Patriot is pure, blatant American Hollywood propaganda. A complete whitewashing of history. † (http://www. guardian. co. uk/film/2000/jul/06/news. spikelee) The director of the film, Roland Emmerich, misguides his audience into thinking that the British troops are monsters sent from hell. The film portrays the character of William Tavington as a merciless villain who commits intolerable atrocities. For example, a scene in the film depicts the redcoats gathering the entire village including women, children and unarmed men.They force all of them into a church for an interrogation about Benjamin, after which they lock the church from the outside and set the building on fire. Looking back into the American Revolution, such atrocities were never committed. Although the Sir Banastre Tarleton, portrayed by, William Tavington, is no saint, he wasn’t as evil as the film potrays him. A film critic and a historian, Stephen Hunter, told the Telegraph (magazine) that â€Å"Any image of the American Revolution which represents you Brits as Nazis and us as gentle folk is almost certainly wrong† (Cite this).The German director relates the actions committed by the Nazis in World War II, to those of British in the film. Another major flaw of the film is the protagonist, Benjamin Martin. The movie depicts Benjamin as symbol of goodness, a beacon of hope and a human vessel for an angel. However the character Benjamin Martin tries to portray Francis â€Å"Swamp Fox† Marion, a militia leader during the Revolution, from South Carolina. According to The Guardian, there were records of Marion persecuting and kil ling many Cherokee Indians.He hunted them as a source of entertainment and he raped many of his female slaves. However the movie simply depicts Benjamin Martin as the untainted hero. Finally the movie’s greatest flaw lies in its climatic battle, Battle of Cowpens. Where the tactics used by the militia were similar to that of the movie, however the results were nowhere in comparison of reality. During the Battle of Cowpens, militia was asked to play decoy. Although the film portrays General Nathanael Greene giving the orders, he was never present at this battle.The militia charged the battle, and after firing two shots retreated back to the hill, where the British troops were overwhelmed by the American Army. However the film portrays the militia firing more than two rounds before retrieval. Lieutenant-General Charles, Lord Cornwallis, commands his men to fire at the crowd of both British and American soldiers as a last resort to defeat America. However in reality Cornwallis n ever took such actions against his soldiers†¦ By: Ratna Emani

Essay on Terrorism - 490 Words

Terrorism is the use or threat of violence to create fear and alarm. Terrorists murder and kidnap people, set off bombs, hijack airplanes, set fires, and commit other serious crimes. But the goals of terrorists differ from those of ordinary criminals. Most criminals want money or some other form of personal gain. Most terrorists commit crimes to support political causes. The word terrorism first appeared during the French Revolution (1789-1799). Some of the revolutionaries who seized power in France adopted a policy of violence against their enemies. The period of their rule became known as the Reign of Terror. Features of terrorism. Terrorist acts are committed for various reasons. Some individuals and groups that use terrorism†¦show more content†¦They often threaten to kill the hostages if their demands are not met. Some terrorism involves the intentional release of toxic chemicals, poisons, germs, or other harmful substances. Bombings make up about half of all terrorist acts. Terrorism may cross national boundaries. A quarrel in one nation may produce terrorist attacks in several other countries. Some governments secretly support certain terrorist groups by providing weapons, training, and money for attacks in other countries. Most terrorist groups fail to achieve their long-range political goals. Governments fight terrorism by refusing to accept terrorist demands and by increasing security at airports and other likely targets. Some countries train special military units to rescue hostages. All terrorist acts are crimes under international law. History of terrorism. Terrorist tactics have been used for centuries. An American group, the Ku Klux Klan, used violence to terrorize blacks and their sympathizers in the late 1800s and the 1900s. In the 1930s, the dictators Adolf Hitler of Germany, Benito Mussolini of Italy, and Joseph Stalin of the Soviet Union used terrorism to discourage opposition to their governments. In Northern Ireland, Roman Catholic and Protestant extremists have used violence to push for, respectively, the end of, or the continuation of, British rule. Some terrorist groups in the 1960s sought the destruction of the political andShow MoreRelatedTerrorism : Terrorism And Terrorism1326 Words   |  6 Pagesallowing terrorism to be successful and continue. Terrorists gain power through the common, innocent people they attack. How the world responds to terrorist attacks determines whether or not terrorism will cease. The common people’s response to terrorism, the interest of the state, and the media’s role in terrorism all aide to terrorism’s success and its continuation in the future. How people willingly choose to respond to terrorist attacks defines terrorism and determines if terrorism will continueRead MoreTerrorism : Terrorism And Terrorism1035 Words   |  5 PagesOver the past Century, terrorism has advanced from random killings to enormous plans for terrorist groups. 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Terrorism can be defined as the use of force or violence against persons or property in violationRead MoreTerrorism : Terrorism And Terrorism1377 Words   |  6 PagesTerrorism in Sudan In the past, Sudan had been designated as a State Sponsor of Terrorism regarding support for international terrorist groups. However, Sudan has changed its approach ever since the 9/11 attacks has been aiding the United States in diminishing the pervasiveness of terrorist groups in Sudan, and in the world. Recently, Sudan has remained cooperative with the United States in its war on counter terrorism. Sudan has taken many preventive measures to keep these terrorist groups outRead MoreThe Effects Of Terrorism On Terrorism And Terrorism944 Words   |  4 PagesEffects of Terrorism â€Å"The history of terrorism is a history of well-known and historically significant individuals, entities, and incidents associated, whether rightly or wrongly, with terrorism,† (History of Terrorism). The history of terrorism is a long bloody road. One of the bloodiest of acts of terrorism in the early years, was the reign of terror. In which, the Jacobin leader, Maximilien Robespierre, executed 40,000 people. Newspapers coined the word â€Å"Terrorism† as a way of describing RobespierreRead MoreTerrorism Between Terrorism And Terrorism1207 Words   |  5 PagesQuestion † What trends are evident in terrorism over the past 5 years? How have these trends impacted on the ways in which counter terrorism has responded in the Australian context? Introduction Terrorism poses a serious security challenge to the Australia and globally as it prevalence has increased over a decade although less attacks occur in the Western nations. The purpose of this assignment is to examine what trends and terrorist tactics are evident internationally over the past 5 years andRead MoreTerrorism Between Terrorism And Terrorism2012 Words   |  9 PagesTerrorism has played a brutal and alarming role in societies across the world. Many nations have been confronted with the need to develop solutions in the wake of tragedies caused by terrorism. Unfortunately, terrorist organizations are still operating and terrorist acts have continued. Many questions that have still gone unanswered despite careful study, but governments are finding some relief when collaborating with anti-terrorism organizations (Fischer, 2002). Terrorists have struck almost everywhere